Date: 3/6/2018 1:40 PM UTC

Oh No! You missed February’s Digital Marketing Summit? No problem. We recorded each webinar and we’ve included the videos below.

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Date: 1/15/2018 4:54 PM UTC

What is the Partner Store Program?

Since December of 2010, Webgirl Technology has had a successful relationship with Partnering with SHOP.COM as a Partner Store means unparalleled brand exposure and impressive product sales. You’ll have access to over 3 million loyal customers and 180,000 Independent Shop Consultants, while connecting your brand to the power of a revolutionary shopping experience – the only one in the industry that rewards its customers with Cashback.

Sell your products to new customers in every channel: web, mobile apps, social media, and more! Joining our marketplace has never been easier

Should I become a partner store?
Online stores looking to get more product and brand exposure should consider becoming a SHOP.COM Partner Store.  

What is the Preferred Customer Program?

SHOP.COM pays customers Cashback every time they shop online, as well as provides them with the best coupons and deals online for thousands of their favorite stores and millions of products.

Should I become a Preferred Customer?

You can save money and earn money on the money you were going to spend to run your business. Reduce your overhead, save time and earn money on your purchases. 
·         40 percent average savings on daily deals
·         30 million products at the best price
·         Over $30 million awarded in Cashback so far
·         3,500 exclusive brands
·         Technology to make online simple and convenient: ShopBuddy®, Comparison Shopping, eGifts, Gift Registry and much more

Questions, email me,
And, as always, If your website is icky, call Rikki! (443) 871-9227.

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Date: 12/11/2017 1:47 PM UTC

In today’s fast-paced world, more people are searching online and asking their “friends” for recommendations more than ever before. So, how can your business be easily recommended online? It’s simple, if you have a digital marketing strategy that makes you easy to be found and lets your customers be heard online.

To accomplish this, your business should implement a combination of blogging, social media, and email marketing to connect with potential clients who might be interested in your services.

Did you know the first place a potential client visits is your website?  It should be engaging, compelling, and mobile-friendly.  A responsive design is critical to online success, as more users are accessing the internet through a mobile device than laptop/notebook or desktop computers. Did you know that Google will lower your rank if your site is not mobile-friendly?

However, it’s not just your website anymore.  How can a visitor get the most up to date, relevant information about your business?  A blog give you a place to post new, fresh, content on a consistent basis.  Therefore, content marketing is king! Blogging can also drive traffic to and from other communication channels, such as your website, social media sites, and even produce leads for an email marketing campaigns. It sets you as an industry authority, and someone who is credible and trustworthy. You have individuals, businesses, and corporations looking to have you manage their finances.  Therefore, it takes an enormous amount of trust in you and your brand.  Building the 
relationship is important.  People do business with people they know, like, and trust.  

Once you have a lead or a client, on-going communication and interaction is important to maintain that relationship, letting clients know of any important changes in the industry that may impact their financial situation.  However, what about those that don’t know about you.  Where can you find them?

Search Engines

Chances are your prospects are looking for your products and services, and they are searching for services that you provide.  Therefore there are 2 locations you need to pay special attention to: SEARCH and SOCIAL.  Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the most important place for you to create inbound traffic to your website or blog.  People using search engines are looking for local businesses to work with, and you want to be in those results. In fact, people don’t search to search, they search to find.  And the fastest they can find the results or answers they are looking for, the better.  What keywords, products, services do you provide that you want to be sure your prospects know you offer?
Google currently leads the digital marketing world with 31.1% of the total space. Make sure your business information and location is accessible to your customers via Google search, Google Maps, and Google Plus. 

Pay-per-call advertising on Google is another great feature that allows mobile customers to call your business directly from the ad. If users are searching for accountants from their mobile devices, it is highly likely they will turn into a potential customer and call you directly from their smart phone. Even Google says that 70% of all mobile searches lead to a phone call. (
Are you leveraging these words and related content in your online marketing efforts: blogs, website, social posts? And if you are struggling to compete in the natural, organic results, then it is advised to get in the paid advertising part of search.  You don’t have to pay to be there, but you must be willing to pay when the listing is clicked.  Google AdWords has as tremendous ROI for those that have invested time in creating a strategic campaign.  Have you recently thought of your SEO and SEM programs?
Investing in Google AdWords, Pay Per Click (PPC) advertising, and Cost Per Acquisition (CPA) advertising are still the most reliable ways to get your marketing message in front of qualified leads. Yet most firms don’t even bother to invest the resources into trying paid search.

Social Media

And what about social media?  The online communities present a unique opportunity to get your message and brand in front of decision makers and any target market in a social environment.  Whether it is managing your social channels, such as, Linked In, Facebook, and Twitter, or paying for Sponsored Ads on these networks, it is a fact that social media is a growing marketing opportunity. The challenge….no one likes ads.  Therefore, content, ad copy, and target marketing is important to consider.  Have you identified your target demographic?  Have you clarified their household income and spending?  DO you know their interests and likes?  Are you currently collaborating with other businesses or brands?  These are important to consider your organic reach but also any sponsored listings.
Inovautus Consulting and SocialCPAs collaborated on a study found that only 50% of firms track leads they earn from social media, and only 20% of firms use social media to advertise.
Your audience lives on social media and they’re using platforms like Facebook to find you. If you’re not there to meet them, you’re missing a huge portion of your audience. Worse still, you’re missing opportunities to address complaints, answer questions, and figure out what your clients want from you. (
“Your capabilities may lead the marketplace, but without a digital marketing strategy, you can’t reap the rewards of your hard work and great ideas. The key to your growth is building a digital marketing plan that you can execute internally, or with an agency to drive sales and build your lead funnel. Without it, you’ll be unknown to the market.” ( )

Email Marketing

Email marketing is a fantastic way to promote your firm, your services, events, webinars, new products or latest practice news. Many accountancy practices revert to rather, dull, uninspiring generic email newsletters. Insight specialize in providing either email templates or customized bespoke emails to send. ( Again, it comes down to content.  Are you providing valuable content in your messaging?

In summary, here’s a short list of things to consider:
§  Development and Maintenance: Responsive website design, updated quarterly or seasonally
§  Photography: Lifestyle shots
§  Top Informational Pages: Services, experience/education/licenses, resources, online forms, testimonials, FAQs, appointments, scheduling, existing customers/clients
§  Interactivity: Request quote, book an appointment, newsletter signup, forms, social media feeds/follows

Traffic and Engagement
SEO: natural rank based on Page Titles, Descriptions, Keywords, and Page Content
SEM: Paid search based on keywords, geography, and advertising budget
Email Marketing: Great for promoting specials, events, offering loyalty rewards, and staying in touch
Content Marketing/Blog: Fresh, relevant, valuable industry-related content to build your audience.
Social Media: Client Engagement. What networks are you on?  Who is representing your brand? What’s being said?

If your business needs a review, please contact me at 

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Date: 10/16/2017 12:36 PM UTC

With the SHOP.COM Affiliate Publisher Network, your business site or blog promotes SHOP.COM products and enjoys generous earnings for referring new customers to the millions of products available at SHOP.COM . For example, if you run a service-based business and recommend products to your customers, you can earn up to 15% on products you are recommending. You can choose from millions of products to advertise to your customers and earn.

Should I become an Affiliate Publisher? This free service allows you to publish cherry-picked products and/or categories to your website. For example, if you owned a gym you may want to promote fitness clothes and accessories. This allows you to keep control over the genre and messaging of your website while potentially generating a new stream of income for referring our products.

Sign up for a Publisher ID and start publishing products today by sharing a unique code.  Clients with websites built on maWebCenters technology can use our simple widget to publish products to their site. You do NOT have to have a website with Webgirl Technology to qualify for this service. The APN can be used on WordPress websites and blog.

For more information, email me: or call 443-871-9227.

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Date: 9/25/2017 2:41 PM UTC

Do I Really Need to be on Social Media?

Social Media are websites like Facebook, Instagram, Twitter and Pinterest. These websites have become incredibly important to communication channels for sharing information and staying in touch.

Did you know that millennials check their phones more than 157 times per day?

Americans spend an average of 5.2 hours per day online with the most popular activity being social networking.

20 years ago, people went to printed periodicals for up-to-date news and referrals, but today they go to social media which is why businesses need to have a social media strategy.

There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day.

85% of customers expect businesses to be active on social media.

71% of customers who have a good social media customer service experience with a brand are likely to recommend it to others.

So, my question to use is....
Why aren't you on social media?

For more information on our social media packages, contact me, Rikki at (443) 871-9227.

And, remember, If your website is icky, call Rikki!

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Date: 9/11/2017 2:13 PM UTC

How Does WebSolutions Compare Against
WordPress, GoDaddy, and

Webgirl Technology has been using WebSolutions by maWebCenters to develop websites since 2009. We choose this technology over others for several reasons. Through the years, our customers have moved from platforms including WordPress, GoDaddy, Wix, and others. So, we felt it would be helpful to provide a thorough snapshot through the following Web Services Competitive Analysis.

Click her to download our Competitive Analysis. And, as always, if your website is icky, call Rikki!

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Date: 7/31/2017 1:45 PM UTC

Before you decide to work with a web design company, you should ask to see some example websites. The first question you should ask the company is, “Is this a template?”.

Webgirl Technology creates CUSTOM websites designed to your vision. We work closely with our clients to help them select the layout of their website. Before we begin the design process, we conduct a series of meetings to discuss colors, fonts, content, images and more.  Our specialty is custom.

Here are some sample websites created by our team:

Webgirl Technology believes the best example website, is the website you’ve imagined in your mind. It’s important that you show us what you are looking for. What do you want people to see when they first come to your website?

Sample websites are a great way to see work that Webgirl Technology’s team has done. However, the best example we can see is the one you are proud to send your customers too. 

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Date: 6/27/2017 10:58 PM UTC

Search Engine Marketing vs. Search Engine Optimization

After you launch your website, the next step is typically Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Next question, what is it and what’s the difference?

Search Engine Optimization (SEO) ensures that your business ranks high on search engines like Google and Yahoo when a consumer is looking for a specific product or service. SEO tasks include site keywords, page titles, headings, page descriptions, and many more ways to make you stand out from the crowd. It is a way of earning traffic through unpaid or free listings. Learn more about SEO by watching this video.

Search Engine Marketing (SEM) is paying to rank high with Google. Search engine giant Google offers its paid AdWords service to businesses who wish to enhance their Internet marketing efforts. It’s like buying traffic through paid search listings. The video below explains Google Adwords in greater detail.

Webgirl Technology works in partnership with websolutions by maWebCenters. As digital marketing coaches and consultants, we can help educate you on the next steps for your website.

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Date: 5/22/2017 1:02 PM UTC

It’s 2017, and by now, you should know that having a website isn’t enough anymore. You want to drive customers/traffic to your website. I hear the question over and over again, “How do I get people to my website?”. My answer isn’t very simple and involves several important online marketing tools to be effective.

First, your website should be the center of your online marketing. It is your office or storefront that is open 24/7. Make sure it is responsive! It has to be easy to view and use on a mobile phone, tablet computer, and desktop computer. Did you know that Google won’t event search your website on mobile if it’s not responsive? It needs to have rich content, professional pictures, video, and well-written text. If you have products to sell, is your website eCommerce enabled? What about that entrepreneurial dream of making money while you sleep? If your business isn’t available when you sleep, you can’t make money when you sleep.

Website Content. Is the text on your website helping you with search engine searches? Does the text on your pages clearly explain what the customer needs and how your company can provide a solution? Does your website software allow you to easily make updates to the text on your website? A critical piece of Search Engine Optimization (SEO) is how often you update your website with relevant content. This can be text, images, as well as video. If you can’t update your website with new information, Google and other search engines won’t find you relevant. When this happens, you will find your business at the bottom of the search.

SEO.  SEO ensures that your business ranks high on search engines like Google and Yahoo when a consumer is looking for a specific product or service. Make sure you have clear geographic areas you wish to reach and the demographics of your desired customers. Develop site keywords, page titles, headings, and page descriptions to help your business stand out in a crowd.

Google Advertising. Search engine giant Google offers its paid AdWords service to businesses who wish to enhance their Internet marketing efforts. Do you have a Google Plus account? Do you have a Google Local Listing? Is your business on the Google map? Google allows businesses to create campaigns based on the demographics you are targeting.

Facebook Advertising. As of May 2017, there are 1.86 billion monthly active users on Facebook. It is the most popular social media platform in the world. It is where people are socializing, asking for recommendations, and shopping. Advertising on Facebook doesn’t have to be expensive to be effective, but it does take some skill. Ever search for a pair of shoes on Google and then those same pair of shoes appear on your Facebook news feed? That’s effective Facebook advertising.

Social Media. Facebook isn’t the only social media platform that can help your business grow. Other platforms like Twitter, Instagram, Pinterest, Yelp, and many others are becoming incredibly important communication channels for consumers making buying decisions. Take the time to create a plan for the platforms that will attract your target market. Create an engaging profile. Make sure you post well-written and image-driven content each day. And, respond to comments or questions in a timely manner.

Blog. Blogging gives your business the competitive advantage. It’s the space where you can tell what separates you from the competition. You website should contain an integrated blog to improve SEO ranking. Google will see that your website is changing regularly and want to list your website at the top of their list. Blogs give websites 434% more indexed pages and 97% more indexed links

So, how do you get people to your website? Lots of ways! But, the most important thing is have a website you are proud to send your customers too.

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Date: 3/30/2017 4:16 PM UTC

Webgirl Technology is proud to announce a new program,


The SHOP Local Program is offered through our partnership with, which is one of the Top 100 ecommerce sites in the world, generating billions of dollars in revenue by selling over 40 million products. The SHOP Local Program will allow you to tap into's existing customer base, among other benefits.
  • Access to more than 6 Million loyal customers!
  • Tap into our powerful network of 180,000 independent distributors who will help drive new customer acquisition and transactions to your business.
  • Pay As You Go. No risk marketing = No upfront costs or monthly fees. Only pay commissions on actual transactions referred via SHOP Local.
  • Leverage SHOP.COM, one of the Top 100 e-commerce sites in the world, generating billions of dollars in revenue by selling products into almost every county on earth.
  • Drive local foot traffic to your store today with SHOP Local now and increase sales.
  • FREE inclusion in all SHOP Local marketing opportunities and event marketing to our customers and independent distributors!
  • No hardware or software needed. No staff involvement or training. No changes, just additional revenue!

For more information about the program, or to register, contact me!

And, remember, if your website is icky, call Rikki!
(443) 871-9227

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